KQ enters MoU with KTB to promote tourism

National carrier Kenya Airways and Kenya Tourism Board yesterday entered into a partnership to jointly market the country as a tourist destination.
Under the deal, the two organisations will use their global networks to increasethe number of guests coming into the country, mainly targeting emerging markets where the struggling airline flies to.
The pact will also see KQ offices in key destinations used as one-stop-shops where tourists can get information on Kenya, book tickets and seek guidance on visa application procedures.

“This partnership will provide a framework for future collaboration focused on marketing Kenya and increasing tourist numbers from selected markets. Although we have been working with KTB, we are now expanding the scope of
our collaboration,” said KQ chief executive Mbuvi Ngunze. He spoke during the signing of the MoU at the airline’s headquarters at Embakasi, Nairobi yesterday.

He said the new pact will be used to synchronize their marketing activities.
KTB managing director Muriithi Ndegwa said the partnership will provide
synergy and help KTB grow new markets.

“KQ is the single largest carrier in terms of traffic in bringing international and regional visitors to Kenya, so it means that working together is a positive move. The signing of this MoU is evidence of our desire to utilize our synergies in unexplored markets with a view to diversifying our geographical coverage,” said Ndegwa.